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Talk + Panel

Adina Popescu

Founder/CEO Snowblack Studio
Berlin (GER)

Right in the middle instead of just there? Still virtual reality or already real virtuality? 2D, 3D, 4D – what’s next? And how many steps until to the holodeck?

Adina Popescu is a philosopher and entrepreneur and has a rich knowledge in immersive and interactive technologies. She is currently working on the 4D Immersive Climate & Environmental Control Platform called Earth Impact, that is running climate and environmental data sets on Blockchain.
Adina’s great passion is nature conservation. She curated the conference format “Parley for the Oceans” on behalf of Pharrell Williams and Bionic Yarn and worked as creative consultant to Conservation International (CI) on new forms of storytelling with VR and AR. Her artistic works and publications have been exhibited at Art Basel, the Venice Biennale, the Palais de Tokyo in Paris and at art galleries such as Marlborough in New York.


“Future.EARTH is a 4D model of our planet based on real data. Anyone with a smartphone can dive into this world, learn more about the complexity of our ecosystem, and get involved – because every action in Future.EARTH also has an impact on the real world.”

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